The world is moving faster than ever,
but people are moving less.
According to a March report from the World Obesity Atlas (WOA), more than half of the global population—51%, or over 4 billion people—will have obesity by 2035, and the condition will touch all regions and continents of the world.
Thanks to the convenience of technology, our modern lifestyles and drive everywhere car-centric culture, people in the U.S. are more inactive than ever, drowning in an epidemic of preventable diseases. The World Health Organization says inactivity is the 4th leading cause for premature deaths. 3.2 million deaths per year.
We must change the way we think about health, from a focus on treating disease to a focus on preventing it. That means action on healthy air, healthy water, healthy food and, very importantly, healthy ways to get around like walking, cycling and public transport. Welcome to BIKE SATURDAYS
A new programme in Wales will allow family doctors to offer patients an unusual prescription for better health – bicycles.
The pilot programme, the first such initiative in Britain, according to the health board that is leading it, reflects an effort by medical professionals around the world to give patients alternatives to drugs in order to avoid side-effects and improve cost efficiency. READ >>
Ride bike daily. Refill as needed for the rest of your life
Discover BIKE SATURDAYS –
Encouraging Sustainable Transportation Choices
Bikes in ths country are often viewed as mere “toys” or reserved for select groups, rather than the essential tool that they can be. Whether it's for commuting to work or school, running errands, exercising, or simply enjoying the outdoors, bikes offer numerous benefits. They are affordable, environmentally friendly, and promote physical and mental well-being.
BIKE SATURDAYS is a year-round promotion dedicated to encouraging more people to opt for bicycles over cars as a means of transportation. However, despite their benefits, the biggest barrier is motivation. Actually doing it!
Here’s how BIKE SATURDAYS Works in two parts.
PART I: Discover Your City on Two Wheels with Saturday Rides
Saturday rides are designed to acquaint cyclists with local paved and off-road single-track trail systems, trail etiquette, and safety practices. These rides are not races, but rather an opportunity for families and individuals of all abilities and ages to participate, especially those who own bicycles but are rarily ride them on city streets because it’s simply not safe.
Moreover, these events provide a platform for county and city officials, law enforcement, and other agencies to emphasize the significance of bicycle infrastructure and the benefits of commuting by bicycle. We believe that any city, regardless of size, can organize a Bike Saturdays ride event. Join us for a safe and enjoyable way to explore your city on two wheels!
HOST LOCATION SPONSOR
- Any business can sponsor a Saturday Ride Event
- No fees are required for either sponsors or participants
- Sponsors can promote their event in any way they choose, such as:
- BBQs
- Live music
- Costumes
- Product demos
- Provide incentives (awards, gifts, drawings, etc.)
- Bring in other businesses to co-sponsor the event
PART II: Merchant Incentive Promotion
The Bike Saturdays Merchant Incentive Promotion encourages residents and visitors to travel by bike and to patronize local businesses such as coffee shops, boutiques, pubs, restaurants. bike shops, health and fitness spas and virtually any business who sees the benefits of LESS CARS and MORE BIKES.
Participating businesses will have a special BIKE SATURDAYS decal placed in their storefront to let customers know they are part of the program and are offering discounts. The best part? There are no fees to participate and decals will be provided to all merchants.
This is a great opportunity for local businesses to increase their customer base and support sustainable transportation in their community. Discounts and other incentives are at the discretion of the merchant, so get creative and offer something your customers will love.
Sponsorship
BIKE SATURDAYS is a signature event of Bike and Paddle Magazine. Good health is indeed our most valuable asset. Unfortunately, the current statistics on obesity in the country are alarming, with almost half of the population being overweight or obese. Many people believe that relying on medication and frequent visits to the pharmacy is a sufficient health plan, but this is not the case. In fact, it can often be part of the problem. To combat this issue, it's crucial to prioritize physical activity and movement in our daily lives. With the rise of technology and increased screen time, social isolation has become an epidemic, and inactivity has become the norm. It's time to make a change. This is what the BIKE SATURDAYS promotion is all about. Become involved! BECOME A SPONSOR!!
Contact Us
406-871-6282
dennisketterman01@gmail.com
